At the start of 2022, I was tasked with rebranding a small biryani business. For anyone who doesn't know, biryani is a popular south asian dish of rice and meat (or vegetables if you're like me). My client reached out and asked if I would be willing to help them keep the heart of the company but also give them more of an identity.
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/80686898-3379-4b97-af8a-7da1091d17ba_rw_1920.png?h=ae84cad20577df78ab8825bb165d6356)
Now since there was already a base to go off of, my first step was to expand and solidify the color palette. I was already handed the red and black for text color, but I wanted to add some lighter neutrals to really make the red pop off the background.
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/fb3d5587-c1d4-48e3-a55c-b315f9e3ac79_rw_1920.png?h=049137bb131077a72af3565b78e41904)
From there, I had to decide how to personalize the logo. As my client was from an Indian heritage, and the city of "Boston" was in the name of the business, it was a no-brainer for me to use some architecture illustrations. I fused the Boston skyline with the silhouette of the Charminar monument in Hyderabad, India as those signified my client's two homes.
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/f7fd925a-8e98-4b26-8ad3-ebc82e40c17e_rw_1200.png?h=ee416fe775d12a2409bdd2cb6fc72280)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/eb66cc34-6399-4e57-9a30-439be097d106_rw_1200.png?h=8117fe38ca1b9fb6ea37b291272cf783)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/30f82e92-4786-4a03-a421-f19bd90b04fd_rw_1200.png?h=652d444ef4ecbd9ff44d0d23675932fd)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/51e06918-adcf-4067-88fb-afc99e578d33_rw_1200.png?h=855bf32926a511532ec9eb677afe0b59)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/a4eec405-8190-4174-8513-3c05ed1fdf0f_rw_1200.png?h=34be717ec60ccc4e8368b5c7df828e72)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/9cee114a-89f4-45ee-bd79-a1a336f4d069_rw_1200.png?h=e5279476d4b0e403e65303cc5e434215)
Then came the iterations. With my colors, imagery, and fonts mostly decided– I got to work creating many varieties while keeping a similar structure. And, believe it or not, there were even more variants than this, but I chose my top 6 to share with my client as to not overwhelm them.
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/64b4c550-09fc-462b-85ea-539035bd5077_rw_1920.jpg?h=58dd69f834bbe127681ee972ec6bc2ec)
After some back and forth, revisions, and a tiny bit of crying (just kidding, it was more), we finally settled on our final full size logo. Keeping it simple and neat but still recognizable.
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/8abdb667-85f7-47d0-8c4b-b0a5ddd2234e_rw_1920.jpg?h=d2342d9f1c45170b02577eb69dd9933c)
![](https://cdn.myportfolio.com/b542e9a4-a9b9-4123-854e-1dfde335cdd9/8da03509-3b11-4b3b-bc8e-60ca2f60c837_rw_1920.jpg?h=0622c5d7365dbfc6c02aa8bd57621611)
From the finalized logo, I was able to quickly pop out some smaller logo variants for social media/letterheads. This time keeping the soul of the new logo, but also simplifying it further.
After everything was polished and packaged, I sent it off to my client, who was more than happy with the results.